Table of Contents
Measuring The Web: How effective is your Web Strategy?
Topics
Anatomy of a HTTP Transaction
Anatomy of a HTTP Transaction
Anatomy of a HTTP Transaction
Loading a page
Frames
Misleading server log
Page View
Visits
Visits - the problem identifying users
Visits - what about cookies?
Proxy cache
The impact of proxy cache
Browser Cache
Browser Based Measurement
Browser Based Measurement
Demographics
Demographics
Reporting
Conclusions
References/Further Reading
References/Further Reading
On the web...
Questions?
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